Bynder, a global leader in AI-powered enterprise DAM, announced the launch of its Agentic AI platform at its flagship event, Bynder Connect, marking the next evolution of AI in digital asset management. Building on the success of Bynder’s AI Agents released earlier this year, the platform extends DAM capabilities by automating complex workflows, optimizing content operations, and enabling scalability across global enterprises. Bynder’s AI Agents-LLM-driven, semi-autonomous agents-already support asset enrichment, transformation, and governance at scale, with human-in-the-loop oversight ensuring brand compliance and quality. The new platform allows organizations to configure unlimited agents, customize tasks with natural language prompts, and ensure compliance with brand, regulatory, or industry standards.
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“Content is the foundation of every strategic initiative. Our top customers leverage the Bynder platform as a system of record to deliver exceptional content experiences and exceed their business goals. This new era of AI-powered content performance demands scale, speed, and personalization. Our Agentic platform is delivering new levels of productivity gains, financial return, optimized budgets and augmenting workforces,” said Bob Hickey, CEO at Bynder. With its open, composable design and AI Control Center for oversight, Bynder’s Agentic AI also integrates seamlessly across martech ecosystems-including PIM, CMS, and CDP-empowering enterprises to deliver smarter, faster, and more personalized content experiences.