Medallia, the global leader in customer and employee experience, announced an expanded strategic partnership with Adobe, integrating with the newly launched Adobe AI Agents to transform how businesses design, deliver, and optimize customer experiences and marketing campaigns.
As part of an exclusive group of launch partners-including Cognizant, Google Cloud, and PwC-Medallia is extending its long-standing collaboration with Adobe, which began in 2019 and has already supported more than 150 joint customers. This deeper integration allows organizations to combine Medallia’s customer intelligence with Adobe’s AI-driven marketing tools to build more personalized experiences that drive measurable business outcomes.
Through the integration, companies can incorporate Medallia’s sentiment data and experience intelligence to refine audience segments, tailor content, and optimize customer journeys. These capabilities will seamlessly connect with Adobe’s enterprise applications, including Adobe Real-Time Customer Data Platform, Adobe Experience Manager, Adobe Journey Optimizer, and Adobe Customer Journey Analytics.
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“This partnership with Adobe will give businesses the unprecedented ability to act on what customers want by combining the power of intelligent agents with Medallia’s deep experience insights,” said Mark Bishof, CEO at Medallia. “As the only company in the experience management space to be partnering with Adobe on this, we’re helping businesses predict what their customers need before they even ask.”
By embedding Medallia insights into Adobe AI Agents, organizations can gain a more complete view of customer expectations, enabling them to deliver experiences that increase engagement, build loyalty, and accelerate growth.