Every year, Singapore becomes the epicenter of B2B marketing innovation, leadership, and learning. The B2B Marketing Leaders Forum ASIA 2025 returns this October to empower marketing professionals to drive pipeline, revenue, and profitable growth through leadership, strategy, and data-driven creativity.
This flagship event brings together Asia’s most influential B2B CMOs, marketing leaders, and growth strategists, redefining how marketing contributes to business performance in a rapidly evolving digital landscape.
Building the Next Generation of B2B Marketing Leaders
Now in its 8th year, the forum continues to be Asia’s largest gathering of B2B marketing executives, a space where brand meets demand, leadership meets learning, and marketers become growth architects.
Focused on helping leaders transform from campaign managers to strategic revenue drivers, this year’s edition emphasizes leadership, alignment with sales, data fluency, and mastering the AI-powered marketing era.
Through high-impact sessions, peer-to-peer exchanges, and hands-on workshops, attendees will gain the insights and frameworks needed to elevate marketing from a function to a strategic growth engine.
What to Expect in 2025
Across two power-packed days, the B2B Marketing Leaders Forum ASIA 2025 will deliver:
- Keynotes from global B2B marketing thought leaders
- Deep-dive sessions on leadership, brand strategy, and performance marketing
- AI and automation masterclasses for modern marketers
- Industry-specific roundtables and networking lounges
- Exclusive insights on pipeline acceleration and customer retention
This year’s program blends strategic vision with practical execution, offering tools to help CMOs and marketing leaders navigate change with confidence and creativity.
Also Read: Digital Experience Analytics Explained: How Marketers Can Optimize Customer Journeys
Key Themes and Innovation Tracks
Brand to Demand to Revenue
Learn how top-performing CMOs align brand storytelling with measurable business outcomes, transforming awareness into pipeline and profit.
AI and Automation in Marketing
Discover how AI-driven personalization, automation tools, and predictive analytics are reshaping B2B engagement models.
Leadership & Influence
From managing cross-functional teams to influencing the C-suite, sessions focus on building executive presence and driving marketing-led growth.
Buyer-Led Journeys
Understand the new age of B2B buying behavior and how marketers can build frictionless, digital-first experiences that convert.
Data, Measurement & Revenue Performance
Explore frameworks that connect marketing investments directly to revenue metrics and boardroom KPIs.
Networking and Community at Scale
Beyond keynotes and workshops, the forum thrives on collaboration and connection. Delegates can engage in curated meetups, peer discussions, and evening networking events that spark partnerships and mentorship opportunities.
Key networking highlights include:
- CMO Roundtables – closed-door discussions on leadership, alignment, and growth strategy
- Women in B2B Marketing Breakfast – empowering sessions on leadership journeys and personal branding
- Evening Networking Drinks – unwind and connect with peers in a relaxed environment
- AI Accelerator Workshop (10 October) – optional hands-on lab to explore AI tools and automation frameworks for B2B marketing
Key Speakers
The 2025 speaker lineup features over 50 senior marketing leaders from across industries and geographies, including:
- Ronak Shah – CEO, Wholesale Markets
- Debra Soon – Group Head, Brand, Comms, Marketing & Experience, DBS
- Robin Seow – CMO, Digital InfraCo, Singtel
- Melissa Lim – MD, Global Head of Marketing, Standard Chartered
- Kerry Cunningham – Head of Research & Thought Leadership
- Cameron Partridge – Advisor & Former CMO
- Andy Lark – Former CMO / AI Marketing Advisor
Why B2B Marketing Leaders Forum ASIA 2025 Matters
In today’s competitive landscape, B2B marketing leaders are under more pressure than ever to demonstrate measurable impact. The forum empowers marketers to:
- Redefine their role as strategic business leaders
- Master AI, analytics, and automation to deliver precision-driven growth
- Build strong alignment with sales and executive teams
- Benchmark performance with peers from across the Asia-Pacific region
- Future-proof their careers and organizations in a rapidly shifting digital economy
More than just a conference, this forum is a movement, shaping the future of B2B marketing through community, leadership, and actionable insight.
The B2B Marketing Leaders Forum ASIA 2025 stands as the leading platform for CMOs to connect, collaborate, and craft the next chapter of marketing leadership, where strategy meets execution, and marketing meets growth.
To know the full agenda, click: https://b2bmarketingleaders.com.au/singapore/