Brands and agencies can access curated, brand-safe supply through one of the first publisher-led marketplaces on Index Marketplaces, powered by The Arena Group’s portfolio of premium lifestyle and finance brands
The Arena Group Holdings, Inc announced the launch of a dedicated marketplace on Index Marketplaces, powered by Index Exchange – one of the world’s largest independent supply-side platforms – becoming one of the first publishers to activate this offering. This initiative expands access to premium, brand-safe advertising inventory that directly connects advertisers with The Arena Group’s influential brands including Parade, Men’s Journal and TheStreet.
The Arena Group’s deep audience engagement and data-driven publishing expertise now connects with Index Exchange’s extensive network of over 3,000 media owners across display, video, mobile app, and streaming TV. The new marketplace offers agencies and brands a powerful way to reach highly engaged audiences in trusted, contextually relevant environments, all without standard minimum investment requirements.
“This partnership with Index Exchange enhances how advertisers connect with our premium audiences while maintaining transparency and efficiency,” said Megan Hong, Sr. Director, Partner & Yield Management at The Arena Group. “Together, we’re making it easier for brands to access high-quality placements across our lifestyle, finance, and culture verticals, powered by our data insights and leading digital platform.”
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A dedicated Arena Group Marketplace via Index Marketplaces allows marketers to:
- Showcase unique creative within customized rich media units designed to drive KPIs
- Maintain full control over media packages and audience segmentation with no spend minimums
- Activate deal IDs to match audiences with tailored inventory
- Maximize campaign efficiency with no additional platform fees
- Access transparent performance reporting
“Media buyers are increasingly seeking scale and precision in brand-safe environments,” said Max Caukin, Senior Director of Marketplaces at Index Exchange. “Through Index Marketplaces, The Arena Group offers marketers direct access to some of the most trusted digital destinations in lifestyle and finance, enabling meaningful consumer connections through premium, contextually-aligned content.”
SOURCE: BusinessWire