Bombora has introduced Curated Ecosystem Audiences, a new solution designed to transform high-value, partner-sourced B2B data into actionable digital advertising segments. The offering enables advertisers to access specialized audience segments developed in collaboration with premium data providers such as Crunchbase, Definitive Healthcare, G2 and HG Insights, and activates these segments across programmatic, social and CTV platforms including The Trade Desk, Yahoo DSP and Reddit.
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Advertisers can choose from ready-to-use audience segments-such as high-growth firms, equity-funded startups or active software buyers-or create fully customised audiences combining their own proprietary account lists with more than 6,300 firmographic and behavioural attributes and Bombora’s intent-driven data. The move addresses the long-standing gap between the rich insights held by B2B data providers and the ability of advertisers to activate those insights effectively at scale, positioning Bombora as a bridge between deep intent data and full ad-tech activation.