System1 has launched Test Your Ad Competitive Edge, the world’s largest open creative effectiveness database featuring over 100,000 ads, giving brands a powerful, real-time view of their category and the creative strategies driving success. Building on System1’s Premium database, developed over the past six years, the new platform allows advertisers to see how their campaigns perform relative to competitors by combining emotional response data with daily refreshed ad tracking. With capabilities spanning 11 sectors and 108 sub-categories, marketers can rank, compare, and predict campaign performance using System1’s proprietary Star, Spike, and Fluency metrics, which forecast brand growth and short-term sales.
Also Read: Commvault Launches Conversational AI to Simplify Enterprise Cyber Resilience
Additional tools like FaceTrace®, AI-powered search, and curated trend collections help identify the emotional and creative elements that resonate most with audiences. “Creative quality is a powerful multiplier of profit potential, but to truly predict how effective your advertising will be, you need to understand how it benchmarks against your category and competition,” said Jon Evans, Chief Customer Officer at System1. “Test Your Ad Competitive Edge transforms the way brands evaluate and learn from their own creative, their competitors’ work, and the world’s most effective advertising.”