Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
PubMatic and BrightLine Partner to Turn Interactive CTV into Measurable Performance
PubMatic has joined forces with BrightLine to bring advanced interactive and addressable CTV ad experiences to PubMatic’s unified programmatic platform.
In Customer Experience news this week…
Zendesk and AWS Forge Strategic Pact to Deliver AI-Powered Contact Center Transformation
Zendesk has signed a new Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to deepen their long-term partnership and accelerate the adoption of AI-powered contact centers globally.
In CDP news this week…
Treasure Data Launches AI Marketing Cloud on AWS Marketplace
Treasure Data announced that its AI Marketing Cloud is now available in AWS Marketplace, providing enterprises with faster, streamlined access to the company’s AI-native marketing platform.
In People Based Marketing news this week…
Encore Announces Acquisition of FIRST, a Leading Global Brand Experience Agency
Encore, a global leader in event production and technology, announced the acquisition of FIRST, a global leader in event marketing and brand experiences.
In Cloud Platform news this week…
Agora Powers Agnes AI to Launch Next-Generation AI Group Chat and Multi-Agent Collaboration System
Agora, Inc., the leading platform for real-time engagement and conversational AI, announced that Agnes AI, one of Southeast Asia’s fastest-growing AI-native work platforms, has chosen Agora Chat to power its new AI Group Chat and multi-agent collaboration system.
In Video Marketing news this week…
Idomoo and AWS Partner to Power AI-Driven Video Creation via Amazon Q Business
Idomoo is an established leader in the fields of enterprise video and personalized video technology. It has revealed its strategic collaboration with AWS to integrate its AI video generator platform into Amazon Q Business.
Article Of The Week….
Top 5 Marketing Technology Trends to Watch in 2026
Marketing technology is changing fast. Faster than most teams can keep up with. Every year brings new tools, new AI capabilities, new ways to reach customers. 2026 is a turning point. Early adopters are going to pull ahead. Those who wait will struggle to catch up.