Advertising Week New York 2026 is more than another industry conference where marketers attend a few keynotes before heading home. Designed as a four-day gathering spanning marketing, media, advertising, technology, creativity, commerce, and culture, the event brings together the people shaping the future of the industry. According to the official event page, the 2026 edition will feature more than 1,300 speakers, 500 sessions, and 80,000 connections.
Taking place from October 5 to 8, 2026, in New York City, the event will be hosted across The Penn District. For four days, brands, agencies, creators, media leaders, technologists, and decision-makers will come together in the same neighborhood to exchange ideas, explore emerging trends, and shape what comes next.
Where Marketing Conversations Come Together
Advertising Week is built around a straightforward idea: the marketing industry does not operate in isolation.
Technology continues to reshape advertising. Culture influences consumer behavior. Creators are changing how content is distributed. Commerce is transforming the customer journey. Media continues to become more fragmented, while AI is increasingly influencing nearly every part of the marketing ecosystem.
Rather than treating these areas as separate discussions, Advertising Week brings them together through multiple stages and tracks. This creates an environment that goes beyond a single marketing discipline, giving attendees a broader view of how different parts of the industry are evolving and influencing one another.
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That is what sets the event apart.
Attendees can follow a specific topic throughout the day, stay within a dedicated track, or explore sessions and conversations outside their usual area of focus. The conference is structured to support both deeper learning and unexpected discovery.
What to Expect at Advertising Week New York 2026?
Multiple stages across the marketing ecosystem
The event runs across several dedicated stages covering different sides of the industry. Great Minds focuses on thought leadership, Insights covers brands and storytelling, Media looks at entertainment and streaming, Creativity leans into creators, pop culture, and sports, Innovation explores consumers and disruption, Tech focuses on AI, AdTech, and data, and Marketplace brings together commerce, creativity, and growth.
Hundreds of sessions
The scale is substantial. Advertising Week says the event will feature 500-plus sessions, giving attendees the ability to build a highly customized agenda across subjects, stages, and formats.
A major creator economy focus
Creator marketing gets more than a few sessions this year. Dhar Mann joins Advertising Week as its inaugural Chief Creator Officer, with the event targeting $100 million in new creator and brand business through pitches, meetings, creative collaborations, and other experiences across the week.
Creator Day and private experiences
Creator Day includes interactive 30-minute experiences pairing creators and major CMOs to develop ideas, content, connections, and business outcomes. The event also features private invite-only experiences, including Dhar Mann’s Creator Table and Creator Karaoke.
Networking that happens beyond the stage
Advertising Week says some of the most important conversations happen between sessions, inside lounges, over coffee, and during unexpected encounters. The event is designed to create those moments, with thousands of industry leaders, clients, partners, and collaborators gathered in one part of New York.
Key Themes Driving the 2026 Program
AI and the new marketing stack
AI is firmly embedded in the 2026 program. The Tech Stage is dedicated to AI, AdTech, and data, while individual sessions explore AI-powered automation, audience targeting, customer signals, and the infrastructure marketers need to make AI useful.
Commerce is becoming part of the media conversation
The Marketplace Stage brings commerce, creativity, and growth together, while sessions examine how AI is changing shopping discovery and how social platforms are collapsing the distance between content and purchase.
Creators are becoming part of the business infrastructure
Advertising Week is putting creators directly into brand strategy, with Creator Day, creator-focused sessions, and the $100 million Creator Challenge. The format moves the conversation beyond awareness and toward partnerships, content, meetings, and measurable business outcomes.
Modern media and storytelling
The Media Stage focuses on entertainment, streaming, and attention, while the wider program looks at audience fragmentation, new platforms, content strategy, and changing relationships between viewers and screens.
Consumer relevance and brand reinvention
The program also focuses on how brands stay relevant as audiences become more fragmented and expectations keep changing. Sessions on brand reinvention, authentic representation, customer intelligence, and consumer behavior all point toward the same challenge. Getting attention is one thing. Staying relevant is harder.
Featured Speakers and Industry Voices
Advertising Week New York brings together business leaders, marketers, creators, media executives, and cultural voices. Some of the featured speakers include:
- Michelle Wong – Senior Vice President, Global Marketing, Jazwares (Pokémon, Squishmallow, etc.)
- Greg Hamilton – Chief Marketing Officer, Little Caesars
- Alex Halliday – CEO, AirOps
- Sabrina Callahan – SVP, Chief Digital & Marketing Officer, Southwest Airlines
- Sarah Swanson – Chief Brand Officer, Women’s Tennis Association
The broader speaker lineup also includes figures such as Kerry Washington, Flavor Flav, Sophia Bush, Jackie Aina, Danita Johnson, Patrick Arthur, Lauren Weinberg, and Ben Cohen, reflecting the event’s mix of brand leadership, entertainment, creators, sports, and culture.
The Advertising Week New York Experience
Advertising Week is designed as more than a conference.
Headline sessions lead into smaller conversations. Brand activations become meeting points. Creator experiences turn into live content. Networking spills into lounges, dinners, private events, and experiences across New York.
The event also creates a strong commercial layer. Advertising Week says new partnerships begin there, deals take shape there, talent gets discovered there, and brands meet creators while agencies meet clients. That makes the experience as much about what happens between sessions as what happens on stage.
The location supports that model too. The Penn District sits in central Manhattan, with easy access from Penn Station, Herald Square, PATH, and multiple subway lines.
Why Advertising Week New York 2026 Matters
Marketing is becoming harder to separate into neat categories.
AI is changing media. Creators are becoming commercial channels. Commerce is merging with content. Technology is changing how campaigns are built and measured. Culture is influencing what brands can say, how they say it, and whether anyone cares.
Advertising Week New York matters because it puts those forces into one conversation instead of pretending they operate independently.
Attendees walk away with new perspectives across marketing, media, technology, creativity, commerce, and culture, along with opportunities to build relationships that can continue long after the event ends.
That is the point.
Not another conference about the future.
A room full of people actively building it.
👉 Discover more at www.advertisingweek.com/awnewyork-2026/