Integral Ad Science (IAS) has introduced IAS Agent, a new AI-powered assistant designed to help advertisers activate campaigns faster, surface deeper insights, and optimize performance at scale across omnichannel investments. Built on more than 15 years of proprietary IAS intelligence and the industry’s most comprehensive dataset, IAS Agent is integrated directly into the IAS user interface and is guided by principles of explainable AI, giving marketers full transparency and control over every recommendation. Unlike black-box AI tools, IAS Agent allows users to understand, customize, adopt, or override suggestions, ensuring trust and accountability while simplifying workflows for brand safety, suitability, and performance optimization.
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IAS plans to demonstrate the solution at CES 2026 and roll it out globally at no additional cost in early Q1 2026. “IAS Agent was designed to be a marketer’s advertising compass. It guides decisions with clarity and uncovers deep, comprehensive insights that would otherwise remain hidden-turning those insights into action, in real-time, so marketers can boost performance instantly,” said Srishti Gupta, Chief Product Officer at Integral Ad Science. Jeff Omoregie, EVP of Unified TAAG at Publicis Media, added, “In today’s complex media landscape, ensuring both brand safety and performance requires a significant investment of time and resources. IAS Agent meaningfully accelerates that process by uncovering deeper insights and enabling teams to act on them instantly.”