Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
PubMatic and Butler/Till Launch First-of-Its-Kind Agentic AI CTV Campaign
PubMatic and independent agency Butler/Till have partnered to pioneer a fully agentic AI-powered advertising campaign across Connected TV (CTV), marking a significant evolution in programmatic media execution.
In Customer Experience news this week…
Vonage Enhances Native Contact Center via Agentforce Voice
Vonage, part of Ericsson, announced a new integration. This connects Vonage Contact Center with Salesforce’s Agentforce 360. The result is a unified, AI-powered platform that enhances the customer experience for enterprises.
In Programmatic Advertising news this week…
Infillion, the architect of ad tech’s first composable media buying platform, announced the launch of the industry’s first agent-native media execution platform, Infillion Agent Connector, a full-stack solution built specifically for AI systems to plan, buy, and optimize programmatic campaigns directly.
In CRM news this week…
Insightly Unveils Conversational AI Copilot to Boost CRM Efficiency for Mid-Market Teams
Insightly has announced the rollout of its Copilot initiative that is aimed at ensuring the simplification and acceleration of CRM workflows through the creation of intelligent action within the CRM by leveraging the use of natural language.
In Content Management news this week…
Adobe and Runway Partner to Advance AI Video Creation
Adobe has announced a multi-year strategic partnership with Runway to accelerate the next generation of AI-powered video creation by integrating Runway’s advanced generative video technology.
In Social Media Monitoring news this week…
Innovid Unveils Feature Beat Enhancements: New Social Power Tools for Marketers
Innovid, an independent advertising technology platform, has announced a series of new social advertising features as part of its periodic Feature Beat product update program.
In Affiliate Marketing news this week…
Pattern Acquires NextWave to Expand TikTok Shop Capabilities
Pattern Group Inc, a global leader in accelerating brand growth across ecommerce marketplaces through proprietary technology and artificial intelligence, announced the acquisition of NextWave.
In Video Marketing news this week…
Cadent Acquires VuePlanner to Redefine Total Video Activation
Cadent, a predictive advertising platform backed by Novacap, has acquired VuePlanner. VuePlanner is a top innovator in YouTube video ad planning, optimization, and measurement.
Article Of The Week….
Why Choosing the Right Omnichannel Marketing Platform Is Critical for Customer Experience Success in 2026
This is the point where the platform subtly masquerades as a Customer Data Platform despite not being advertised as such. It gathers information from various sources like CRM records, website clicks, mobile app activities, in-store purchases, and even support inquiries. When considered separately, each data point is non-threatening. Together, they explain intent. They show context. They reveal where the customer actually is, not where a single tool thinks they might be.