Cadent, the predictive advertising company, announced the appointments of Daniella Krieger as Senior Vice President of Marketing, further strengthening the company’s leadership team as it scales its organization and go-to-market strategy to meet the increasing market demand for its advertising solutions.
Krieger joins Cadent with more than 17 years of experience leading brand, product, and go-to-market marketing across ad tech and digital media. As SVP of Marketing, she will oversee brand and product marketing and play a central role in articulating Cadent’s value proposition to the industry. Prior to Cadent, Krieger served as SVP of U.S. Marketing at MiQ, where she led the go-to-market strategy for MiQ Sigma, the company’s AI-powered programmatic advertising platform, while building and overseeing U.S. product and brand marketing teams.
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“Innovation, especially AI, is transforming advertising at unprecedented speed. While this has created more advanced solutions for our clients, it has also made differentiation more critical,” said Krieger. “I’m excited to join Cadent, bringing a unified platform to market that cuts through that complexity and elevates the company’s narrative, market perception, and platform’s strengths into clear, differentiated value for our clients.”
Cadent ignites 200 billion connections between brands, publishers, and consumers through our predictive advertising platform. With 22,000 AI-driven models, we orchestrate outcomes on all platforms consumers are on, across all media they consume, and at all stages of their journey.
SOURCE: PRNewswire