Evertune, a Generative Engine Optimization (GEO) and AI marketing platform, has announced the expansion of its Partner Connect solution into programmatic advertising through new integrations with Index Exchange and The Trade Desk. The move enables marketers to activate AI retargeting campaigns directly on premium publisher sites that influence AI-generated recommendations.
These integrations mean that Partner Connect can now provide visibility to brands on which AI-cited sources are available through Index Exchange or The Trade Desk. It then becomes easy for marketers to programmatically fire up AI retargeting campaigns across those publishers, thereby bridging the gap between AI visibility insights and scalable media activation.
Why AI Retargeting Is Emerging as a Critical Channel
As generative AI increasingly shapes how buyers research products and services, the downstream impact on publisher ecosystems is becoming more measurable. According to data from Gener8-a global panel of fully consented, real-user GenAI interactions and browsing journeys—12% of users click through AI-cited sources to verify claims and compare options.
AI retargeting takes advantage of this tendency. In fact, “when consumers clicked through from AI recommendations into the source publishers,” this provides marketers “with a significant chance to amplify messaging, shape evaluation, and ‘own’ the traditional consumer decision point.” Programmatic advertising matches the interests of the customer with the content cited by AI, potentially creating a much stronger campaign for the marketer’s goals.
“We’re connecting the dots between AI visibility intelligence and media activation,” said Brian Stempeck, CEO of Evertune. “Through Evertune, marketers know which publishers are shaping AI recommendations in their category. With Partner Connect, they can turn that intelligence into action by running programmatic ad campaigns on those exact sources.”
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Activating Premium Inventory at Scale
Index Exchange and The Trade Desk comprise the largest independent supply-side and demand-side platforms, respectively, and give advertisers scaled access to premium publisher inventory. Many of the websites most frequently cited by AI models avail their advertising inventory through these ecosystems, creating natural alignment between AI insights and programmatic execution.
By integrating directly with these platforms, Evertune eliminates manual guesswork. Instead of broadly targeting contextual segments, marketers can identify the exact publishers influencing AI responses in their category-and immediately activate campaigns within those environments.
“As AI changes how people discover and evaluate products, the role of premium publishers becomes even more critical,” said Marybeth McGaugh, Chief Customer Officer at Index Exchange. “Our collaboration with Evertune ensures that marketers can activate on high-quality inventory across Index Exchange with the transparency, trust, and scale they expect.”
Strategic Implications for AI-Driven Marketing
This expansion reflects a broader shift in digital advertising strategy. As AI engines influence brand discovery earlier in the research phase, marketers need tools that connect AI visibility intelligence with actionable media buying.
Evertune’s Partner Connect positions AI-generated visibility not as an endpoint metric, but as an activation trigger. By pairing GEO insights with programmatic infrastructure, brands can ensure that when buyers seek validation on AI-cited publishers, their messaging remains present and consistent.
For B2B marketers as well as B2C marketers, therefore, AI retargeting offers another marketing lever with its basis in the evolving nature and progression of AI-assisted search, AI-assisted content validation, and contextual influence. By leveraging partnerships with Index Exchange and The Trade Desk, Evertune is essentially positioning itself at the intersection of generative AI visibility and programmatic results.