Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
VideoAmp and TVision Expand License Agreement to Include CTV Co-viewing Data
TVision and VideoAmp, the tech-first measurement company, announced an expanded licensing agreement that delivers TVision’s industry-leading, person-level calibration data for CTV to VideoAmp.
In Customer Experience news this week…
Genesys Debuts the Industry’s First LAM-Powered Agentic Virtual Agent to Transform Enterprise CX
Genesys has unveiled the Genesys Cloud Agentic Virtual Agent, claiming it as the industry’s first enterprise-grade virtual agent powered by large action models (LAMs) – a significant evolution beyond traditional large language model (LLM) chatbots that mainly handle basic conversational tasks.
In Martech Analytics news this week…
Moburst, a leading full-service mobile-first digital marketing agency, announces the launch of its Growth Labs initiative, a suite of AI-driven solutions that are transforming client experiences and outcomes.
In Content Marketing Marketing news this week…
Finch Acquires Wizard Marketing to Deliver a Unified “Total Search” Growth Engine
Finch, the international expert in paid media automation and ad technology, has declared its strategic acquisition of Wizard Marketing, one of the fast-growing digital agencies that excel at delivering technical SEO expertise along with its commitment to transparency.
In Digital Tech news this week…
PosterMyWall AI Brings Prompt-Driven Marketing Campaigns to Small Businesses
PosterMyWall has brought out a new AI-powered prompt marketing platform that allows small or local business owners, such as restaurateurs, retailers, service providers, and local organizations, to plan, create, and publish entire marketing campaigns successfully in no time at an affordable price.
In Programmatic Advertising news this week…
Guideline Launches AI Factory to Accelerate AI-Driven Ad Intelligence and Media Planning
Guideline has introduced its AI Factory – a new innovation engine designed to rapidly translate Guideline’s proprietary advertising market intelligence into practical AI-powered capabilities that enhance everyday workflows for media buyers, planners and analysts.
In Cloud Platform news this week…
Sinch and Lovable Forge Strategic Partnership to Power AI-Native Communications
Sinch AB (publ), the global cloud communications leader, announced a strategic partnership with Lovable, the Sweden-based AI software creation platform, to embed Sinch’s scalable communications infrastructure deeply into the Lovable Cloud.
Article Of The Week….
Programmatic Advertising Trends in 2026: How Automation and AI Are Reshaping Digital Media Buying
Automation used to be a helper. A bidding assistant. A rules engine that followed instructions. Now it is becoming the orchestrator.
That shift is the real story behind programmatic advertising trends in 2026. We are moving from fragmented buying across DSPs, exchanges, and channels into unified, AI driven ecosystems that plan, execute, and optimize almost on their own. The question is no longer whether automation works. The real question is who controls it and how intelligently it operates.