In the meantime, Nextdoor, the leading neighborhood platform, has launched AI-powered click optimisation for UK advertisers, aiming to help advertisers get the most out of their hyperlocal campaigns. This is to help advertisers increase the performance across the marketing funnel for local ad campaigns.
As part of Nextdoor’s ongoing expansion of its smart advertising suite, click optimisation leverages machine learning to fine-tune ad delivery at the neighbourhood level. During beta testing, advertisers such as Verisure saw a median CTR increase of over 75% compared to traditional CPM bidding, nearly doubling previous engagement levels. Cost-per-click was also reduced by a median of 75%, delivering up to four times more clicks for the same media budget.
Expanded Advertising Tools and Capabilities
Alongside click optimisation, Nextdoor has introduced several new features for advertisers:
- Max Impression Optimisation: Ensures the highest possible ad exposure within target audiences.
- Expanded Video Formats: Square (1×1) and Carousel formats enhance storytelling and engagement.
- AI Tools (Pilot): The full set of AI Tools comprises targeting, delivery, and AI-generated content such as copy and image generation. With the help of OpenAI’s ChatGPT and 3M+ commercially licensed images available through Pexels, advertisers can instantly create high-quality and relevant content for their campaigns.
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“These AI-powered Click Optimisation tools are a game-changer for advertisers, enabling them to achieve more impactful results with their marketing spend,” said Gareth Walton. “It ensures that budgets go further, whether the goal is reach, clicks, or conversion. What distinguishes Nextdoor from other social media platforms is our unique focus on verified neighbours and targeted advertising at the neighbourhood level. Brands can connect directly with household decision-makers, offering precision and efficiency for those aiming to engage locally at scale.”
Andrew Miller added, “Verisure prioritises reaching the right audience with precision. With Nextdoor’s new click optimisation, we’ve seen a transformation in our campaign performance. The AI-powered tools have significantly boosted our click-through rates and overall engagement, allowing us to connect with local communities more effectively. This innovation has made significant improvements to our cost per lead and ROI, delivering impressive results and reinforcing Verisure’s commitment to excellence.”
By combining hyperlocal targeting with AI-driven optimisation, Nextdoor empowers advertisers to transform local relevance into measurable business impact while delivering meaningful engagement for neighbourhood communities.