Springbig rolled out a feature called AI Audience Builder, a tool that allows retailers to easily segment their audience by simply talking to the system rather than using manual filters or requiring technical knowledge. The solution, intended for use in regulated retail settings, not only lets marketers verbally define the target audience and produce the exact segments immediately but also decreases the time for campaign setup and enhances targeting precision. As a result of removing conventional obstacles to segmentation, the tool enables wider teams to launch data-driven campaigns and assist companies in reacting swiftly to consumer behavior and capitalizing on the revenue opportunities.
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“For too long, the most powerful tools in retail marketing required technical expertise to unlock,” said Jaret Christopher, Chief Executive Officer of Springbig. “AI Audience Builder changes that equation. When a marketer can describe who they want to reach in plain English and have that audience built instantly, it is not just a better workflow. It is a direct driver of revenue. We built this because speed and precision at the campaign level are where wins are made, and we are giving every one of our customers that edge.” As part of Springbig’s broader AI-first strategy, the launch strengthens platform efficiency, enhances customer engagement, and reinforces its competitive position in AI-driven marketing technology.