With the announcement that Yes& acquired Modo Modo, a reputable marketing agency with B2B specialization, it will be able to enhance its own marketing knowledge, extend services and increase its presence in the Atlanta region. Through joining Yes&’ marketing and digital transformation services with Modo Modo’s vast experience in B2B branding, demand generation, content marketing, customer engagement and strategic communications, both agencies hope to achieve more in offering marketing solutions to their clients, who have to deal with complicated buyer journeys and digital first business environment.
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Not only will the agreement increase the capacity of Yes& in terms of helping companies implement an integrated marketing approach to achieve brand building, customer acquisition, and revenue generation, but it will also make the organization grow geographically. Indeed, the deal can be viewed in connection with the recent developments in the marketing services industry, whereby companies have been increasingly consolidating their positions in order to provide the full set of services to their clients. Specifically, marketing service companies have been striving to provide full services including strategy, creative, technology, and performance marketing. The merged company will benefit from combining different strengths to better help its customers cope with new challenges and grow their businesses.