Marketing platform Profound has unveiled the Profound Index during its second annual Zero Click New York conference, setting a brand visibility standard across AI-generated search results and recommendations industry-wide. Based on a large dataset analyzing over 1.5 billion real-user prompts from more than 50 different industries on major platforms like ChatGPT, Gemini, and Claude, this daily-updating index enables enterprise marketing teams to figure out which brands are gaining AI search share and how competitors are doing relative to them. The launch of this platform tackles a vital change in business operations since consumer discovery is rapidly moving away from traditional search engine result pages (SERPs) and blue links towards conversational systems that synthesize information and make active recommendations.
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Highlighting this fundamental change in brand discovery architecture, James Cadwallader, Co-founder and CEO of Profound, stated: “Marketing teams spent years asking where they ranked on Google. Increasingly, that is becoming the wrong question. People are asking ChatGPT, Gemini, Claude, and other AI systems for recommendations, advice, and answers. The brands that matter are the brands AI recommends. The Profound Index gives marketers a way to understand where they stand and what they need to do to improve.” Ultimately, by converting raw conversational data into a standardized system of record, the Profound Index enables global enterprises to track performance trends, eliminate optimization blind spots, and actively manage their narrative inside the zero-click ecosystem.
Read Complete Post: Profound Launches the Profound Index at Zero Click New York, Creating the Definitive Benchmark for AI Search Visibility