Omneky further developed its autonomous AI growth platform allowing users to create, launch, and manage ChatGPT ad campaigns directly on the platform. The new ChatGPT channel added to Omneky’s existing ad channels that also have Meta Google LinkedIn, TikTok, and Reddit, means marketers can now manage chat, social, and conversational AI campaigns through one workflow.The new OpenAI Ads feature allows advertisers to link their OpenAI ad accounts with Omneky and use Omneky’s AI to generate channel-specific creative material, set up contextual targeting, allocate budgets, & launch campaigns. Also data of ChatGPT campaign performance is fed into Omneky’s omnichannel analytics platform so marketers have an overall view as well as comparing performance on different platforms.
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This is happening in parallel with Chatbot becoming an important part of shoppers’ product discovery and purchase journey. Omneky said that the integration is meant to help advertisers reach consumers at a time of their research into products, comparison of options, & seeking recommendations through ChatGPT.”Conversational AI is where more and more buying decisions start, and advertisers need a way to show up there without adding yet another dashboard to their stack,” said Hikari Senju, founder and CEO of Omneky. “Every major platform now runs its own ad marketplace, and OpenAI just became one of them. Our job is to sit above all of them, generate the creative each channel rewards, and move spend to wherever performance is strongest. As of today, ChatGPT is part of that loop.”
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