Optimizely, the AI platform for marketing, announced that it has been named a Leader in The Forrester Wave™: Experience Optimization Solutions, Q3 2026. Optimizely was also named a Customer Favorite in the evaluation, a distinction recognized based on outstanding customer feedback among the evaluated vendors.
According to the report, “Optimizely’s vision is clearly focused on AI with a redefinition of the EO experience layers, including agentic experience beyond customer and marketing.” It also noted that Optimizely’s “pace of innovation is evidenced by recent releases like Opal AI, its agentic orchestration layer,” and that the vendor “excels in experimentation.” Optimizely received the highest scores possible in the vision, innovation, roadmap, and partner ecosystem criteria. Optimizely also earned the highest score possible in the generative AI, agentic AI, web experimentation, and feature experimentation criteria.
“Agents are moving from generating ideas to taking action, and that only works if they understand your goals, your data, your brand, and what’s worked before,” said Rupali Jain, Chief Product Officer at Optimizely. “Optimizely’s AI doesn’t just suggest experiments, it runs them with the judgment of someone who already knows your business. To us, being recognized as both a Leader and a Customer Favorite proves customers are ready to hand agents real responsibility, and that our AI has earned it.”
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The report also mentioned Opal AI’s role in helping users create experiments without coding skills, accelerate time to value and improve experiment quality. Forrester’s report noted that Optimizely’s broad set of implementation options, combined with its warehouse-native architecture, enables it to address a wide spectrum of business and technical EO use cases while “Tight integration of EO products with Optimizely Data Platform helps customers power segments to deliver more-targeted EO campaigns.” Customers also described Opal AI as a “game changer” and praised the quality of Optimizely’s support.
SOURCE: PRNewswire