Stensul, the Governed Creation™ Platform for enterprise marketing, announced the beta availability of an integration with Marketing Cloud Next, building on its longstanding support for Salesforce.
The new integration gives enterprise marketing teams and AI agents a governed way to create and personalize email campaigns using Salesforce audiences and data, without exposing underlying customer information to campaign builders. Teams can assemble campaign content and variants, apply enterprise controls and approvals, and move market-ready campaigns directly into Marketing Cloud Next for orchestration and activation.
“Enterprises are investing heavily in Salesforce and AI capabilities to drive marketing,” said Manlio Carrelli, Stensul’s CEO. “Those investments create more value when teams can safely turn that increased creation capacity into more personalized campaigns that are actually cleared to go live. Stensul provides the governed creation layer across that production environment.”
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As AIforce extends the Salesforce platform to wherever people and agents work, Stensul similarly extends content governance to wherever creation happens, from AI agents through design tools such as Figma. Content created by people and AI can move through the same brand, compliance, accessibility, permission, QA and approval requirements.
Stensul also makes approved personalization capabilities available to campaign builders and agents in a controlled environment, helping teams increase campaign throughput while maintaining enterprise governance.
SOURCE: Businesswire