Media verification and advertising performance platform DoubleVerify has just revealed its brand new feature Ask Neura, a conversational artificial intelligence module incorporated to the popular DV Pinnacle analytics platform.
This feature gives digital advertisers, media buyers and agency personnel the opportunity to obtain campaign data of complicated nature through natural language requests thereby allowing marketing teams to gain insights into advertisement performance across numerous digital media platforms at a much faster pace.
A product of a reimagined approach to data analysis, Ask Neura allows users to analyze dynamically different aspects of a campaign, such as brand suitability, IVT avoidance viewablity geographic targeting and user engagement metrics. Rather than based on reporting templates, marketing teams can use conversational language to investigate unexpected data trends, identify performance contributors, and examine optimization recommendations in real-time.
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Democratizing Media Data Through Natural Language Processing
In complex digital advertising environments, campaign managers often spend hours sifting through detailed dashboards to understand sudden shifts in ad performance. Ask Neura streamlines this diagnostic workflow by instantly explaining campaign variations, producing executive summaries, and directing users to specific platform dashboards for immediate operational execution.
The launch also expands DoubleVerify‘s broader conversational AI framework. Following the rollout of conversational features within DV Authentic Streaming TV™ earlier this year, Ask Neura extends natural-language data access across social media platforms and the open web.
Key operational capabilities delivered through Ask Neura include:
Dynamic Data Investigation: Allows marketers to ask follow-up questions and investigate campaign trends without setting up custom reporting views.
Automated Trend Summaries: Identifies unexpected shifts in ad viewability, attention, or invalid traffic and explains the root causes behind data variations.
Open Ecosystem Integration: Connects seamlessly with external conversational AI platforms—such as Anthropic Claude via the Model Context Protocol (MCP) allowing brands to access DoubleVerify insights within their preferred enterprise workspaces.
Unified Intelligence Layer: Runs on DV Neura™, the core cognitive engine powering the DoubleVerify Media AdVantage Platform (DV MAP™) to link verification, optimization, and ROI measurement.
Executive and Agency Perspectives
“Conversational AI shouldn’t just make it easier to find the answers you’re already looking for. It should surface insights you may not have known to look for in the first place,” said Mark Zagorski, CEO of DV. “With DV’s Ask Neura, marketers can uncover what matters faster and take action that drives impact. Ask Neura also helps democratize decision-making across the organization, not just access to data.”
“For agency teams managing campaigns across clients and channels, the ability to get to an answer quickly is incredibly valuable,” said Jake Li, Trading Director, Skyrise. “Ask Neura gives our teams a simpler way to understand what changed, why it changed and where we should focus next, so we can spend more time applying those insights for our clients.”
Advancing Toward Autonomous Campaign Activation
The launch of Ask Neura connects users directly with the DV Neura Insight Agent to surface real-time optimizations. Looking ahead, DoubleVerify is preparing to launch the DV Neura Activation Agent, a complementary feature designed to autonomously execute approved campaign adjustments within advertiser-defined governance guardrails.