Picsart and Zappi have partnered to launch Vera, an AI agent designed to bring real-world consumer insights directly into the creative development workflow. Available through the Picsart Agent Marketplace, Vera helps marketers understand audience preferences and validate advertising creative before campaigns go live. The AI agent uses Zappi’s proprietary consumer research and predictive technology rather than relying solely on information from general AI models. Zappi said its predictive model correctly identified stronger creative across key metrics 86% to 93% of the time when validated against hundreds of digital ads evaluated by real consumers. Vera can evaluate finished video ads, compare creative variations, assess claims and messaging, and identify areas that may require improvement. Its insights can then be passed to Picsart’s creative agents to generate optimized versions, creating a workflow that connects consumer research with content production.
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“We’re building Picsart to become the world’s largest AI-powered media production and distribution platform, connecting every stage of the media lifecycle. With Zappi integrated into our agent platform, brands can not only create content with AI, but validate how it will resonate with consumers before distributing it at scale. It’s an important step toward a future where creation, consumer intelligence, optimization, and distribution all happen within one connected ecosystem.” Said Mikayel Vardanyan, cofounder and COO of Picsart.