The new product is a platform that allows brands to deploy, run, and optimize real-time website personalization through the use of unified customer data and decisioning, and as the company, live signals. Treasure AI has announced the new tool called Personalization Studio at Agentic World 2026. The platform uses a database of existing customer profiles, segments, and audiences, purchase history, loyalty tier, and live signals, all into one unified system using sub-second decisioning rules for real-time executions. Treasure AI’s Personalization Studio is a new addition to Treasure’s Personalization AI Suite within its Agentic Experience Platform and is now available for all customers of the company. The company said the tool removes the need for independent profile stores or export and sync integrations, or data pipelines for website personalization.
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The solution is built for enterprise brands, as well as digital agencies, consulting firms and systems integrators offering personalization solutions. And the announcement of Personalization Studio, Treasure AI has introduced Engagement-Based Pricing where email costs are backed on engagement, unlike message volume. “Personalization works when a brand can respond to what it knows about a customer in the moment,” said Rafa Flores, Chief Product and Growth Officer at Treasure AI. “Personalization Studio helps marketers move from customer insight to a relevant website experience using the context Treasure AI already has, while keeping the team in control of what goes live.”