Growth is becoming harder to manage when marketing, sales, customer experience and revenue teams work toward different goals. Add AI and changing customer behavior to the mix, and businesses need a more connected approach to growth.
The GTM & CMO UK Summit 2026, taking place on December 3 in London, will bring senior marketing, go-to-market, revenue and commercial leaders together to explore how organizations can build that connection ahead of 2027.
Connecting Marketing, Sales and Revenue
The summit’s theme, Building the Growth Engine for 2027, puts cross-functional alignment at the center of the discussion. The agenda is designed around improving marketing’s commercial impact, strengthening customer experiences and turning data and AI into measurable business growth.
For CMOs and revenue leaders, the challenge is clear. Better campaigns alone cannot fix a disconnected go-to-market strategy. Businesses need shared customer insights, aligned teams and a clearer link between marketing activity and revenue outcomes.
Also Read: The Impact of 5G on Mobile Marketing Technology: How Faster Connectivity Is Transforming Customer Engagement in 2026
AI Needs to Deliver Measurable Growth
AI is another major focus, particularly its role in marketing operations, customer engagement and commercial decision-making.
The summit will feature keynotes, interactive roundtables and practical workshops, giving executives an opportunity to discuss implementation challenges and exchange approaches with peers. The emphasis is on applying data and technology to real business priorities rather than treating adoption as an outcome in itself.
Leaders Shaping the Growth Conversation
The summit’s advisory board brings together professionals across marketing, sales, revenue and commercial leadership. Members include Anne Vigouroux, Adam Hardy, Laura Pacey, etc.
Their collective experience helps shape discussions around the challenges commercial leaders face as organizations prepare for 2027.
Check out the full speaker list here for speaker details and updates.
Building a More Connected Growth Strategy
The GTM & CMO UK Summit offers a focused setting for senior leaders to examine how marketing, sales, customer experience, data and AI can work together to support sustainable growth.
To know more about the GTM & CMO UK Summit 2026, including the agenda and registration details, visit the official event website.