Smartly, the AI-powered advertising technology company, launched Intelligence Pro, a premium offering that brings together four capabilities to help marketers plan investment, understand true incrementality and determine where to spend their next dollar. Intelligence Pro connects causal inference models with planning tools to help marketers prove business impact and make faster decisions from increasingly complex data.
“Marketing teams are inundated with data, but the challenge is identifying what signals are useful and turning them into a decision they can act on,” said Maxwell Tang, Chief Product Officer at Smartly. “Intelligence Pro brings forecasting, market context and state-of-the-art incrementality signals together to help marketers assess where to invest and what their media is contributing. As AI accelerates campaign execution, the quality of each decision matters more.”
Intelligence Pro combines four capabilities within Smartly’s platform:
- Reach Planner helps teams compare media scenarios and forecast cross-channel reach and frequency before campaigns launch, supporting more informed planning.
- Headroom Analysis helps marketers assess where additional investment may have room to drive growth and where returns may begin to diminish.
- Benchmarks puts campaign performance in context across relevant industries, regions, platforms and objectives, using aggregated and anonymized data.
- INCRMNTAL Connect adds an incrementality-based view of media contribution alongside platform-reported performance and can inform applicable Smartly workflows.
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“We used to spend a lot of time pulling data from different platforms and manually analyzing where to invest,” shared Sierra Smith, Sr. Marketing Manager – Paid Social, Hearst Newspapers. “With Headroom, we can evaluate budget opportunities using historical performance and make more informed decisions without all the manual work. It’s been a game changer for how we approach planning.”
Together, the capabilities help marketers connect planning and optimization signals in the workflows where campaign decisions are made. Intelligence Pro is part of Smartly’s broader vision to bring creative, media and intelligence together, helping marketers move from insight to action across the campaign lifecycle.
SOURCE: BusinessWire