Unbounce announced the launch of a new AI-powered landing page builder that gives marketers three ways to create a landing page, either by prompting Unbounce AI, customizing a template or building from a blank page.
In a market increasingly crowded with general-purpose AI creation tools, Unbounce is bringing insights from its unique dataset of 2.5 billion landing page conversions. That conversion intelligence helps marketers create pages that are not only faster to produce, but designed to deliver significantly higher conversions driving desired outcomes like revenue and engagement.
The launch comes as new research addresses a growing gap in how marketers apply AI. While 86% use AI in paid media, only 19% use it to create landing pages and 19% use it to optimize them, according to new research from Unbounce and Ascend2. Yet marketers who reported significant AI-driven ROI gains were nearly twice as likely to use AI for landing-page creation.
Unbounce’s new builder aims to close that gap, combining AI-powered page generation with conversion expertise built from billions of real-world interactions.
“Generative AI has made it easy to produce a first draft, but marketers need a page that reflects their campaign and the flexibility to keep shaping it,” said Steve Oriola, CEO of Unbounce. “This builder brings our proprietary dataset of billions of conversions into a flexible workflow where AI accelerates the work, while marketers stay in control of the decisions that shape the page.”
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The builder is designed for how marketers actually work, offering a hybrid experience with AI as they choose. Marketers can prompt a page, allowing them to describe the page they need – including the audience offer, and campaign goal – and Unbounce AI generates an editable first draft. From there, they can refine copy, adjust layout, or make visual changes themselves, without switching tools or losing campaign context.
For teams that prefer a starting structure, the builder offers wireframes and pre-designed templates. Those with a clear vision can begin in the drag-and-drop editor, using an expanded component library to bring the pages they want to life without custom work.
The new builder is ideal for individual marketers, and upcoming feature roll-outs will do more to accommodate agencies managing multiple campaigns, brands, and clients. Users can apply style guides and organize work through role-based access and multi-page projects.
Beyond creation, marketers can add forms, launch A/B tests, and publish pages in one click. Plus GA4 and Google Tag Manager integrations support existing measurement workflows. To help existing customers get started with AI-powered page creation, Unbounce is adding AI credits to customer accounts at no additional cost, with no increase to current plan pricing.
By bringing AI-powered creation and flexible editing into one workflow, Unbounce aims to help marketers move faster from idea to published page while retaining control over their brand, design, and conversion goals.