Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Viant Announces Strategic Partnership with Association of National Advertisers
Viant Technology Inc., a leader in AI-powered programmatic advertising, announced a strategic partnership with the Association of National Advertisers (ANA). Viant joins the ranks of some of the most influential brands and marketers, enhancing its ability to drive growth and innovation across the wider advertising industry.
In Marketing Analytics news this week…
Comscore Appoints Jackelyn Keller as Chief Marketing Officer
Comscore, a global leader in measuring and analyzing consumer behaviors, announced the appointment of Jackelyn Keller as its Chief Marketing Officer. Keller brings extensive expertise in linear TV, streaming, digital and programmatic advertising, product marketing and revenue strategy for some of the most well-known companies in the industry.
In Customer Experience news this week…
Dentsu Named Leader in Gartner Magic Quadrant for Digital Experience
Dentsu announced its designation as “a Leader” in the Gartner® Magic Quadrant™ for Digital Experience (DX) Services. The inaugural report evaluates providers based on their “completeness of vision and ability to execute” digital transformation consulting, technology platform implementation, experience evolution, content creation and management expertise, and marketing.
Deloitte Named Leader in 2024 Gartner Magic Quadrant for Digital Experience Services
Gartner®, a company that delivers actionable, objective insights to executives and their teams, has recognized Deloitte as a Leader in the inaugural 2024 Gartner Magic Quadrant™ for Digital Experience Services. Deloitte also scored highest in three Use Cases in the accompanying 2024 Gartner Critical Capabilities for Digital Experience Services report.
In Programmatic Advertising news this week…
Thumzup Exceeds 600 Advertisers, Fueled by Growth of Proprietary AdTech Platform
Thumzup Media Corporation, an emerging leader in social media branding and programmatic marketing solutions, is pleased to report continued strong growth in its advertiser base, which now exceeds 600 just weeks after the Company announced it surpassed 500 advertisers. This momentum and robust growth trajectory should position Thumzup as an increasingly disruptive force in social media advertising.
In Content Marketing news this week…
Wondershare & Dolby Bring Dolby Vision to Filmora
Wondershare Technology, a leader in creative software solutions, has joined hands with Dolby Laboratories to bring the Dolby Vision capability to Wondershare’s popular video editing software, Filmora. This collaboration aims to empower content creators by enhancing their ability to produce visually striking, high-quality videos with the advanced HDR imaging of Dolby Vision. This is a major step forward in Wondershare’s mission to provide cutting-edge tools for creative professionals and enthusiasts.