CMOFirst’s Weekly Roundup: Recent News From IAS & More!

Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

In Digital Advertising news this week…

Perion Announces Collaboration with Experian to Enhance Cross-Channel Targeting
Perion Network Ltd., a technology leader in connecting advertisers to consumers across all major digital channels, announced the integration of Experian’s identity graph into its proprietary solutions; a strategic enhancement to Perion’s cross-channel and cross-device targeting and attribution capabilities.

In Analytics news this week…

IAS Introduces New Quality Attention™ Optimization and Social Attention Measurement

Integral Ad Science, a leading global media measurement and optimization platform, announced the release of its new Quality Attention™ Optimization product in beta.

In Programmatic Advertising news this week…

LiveOne and DAX Partner to Boost Programmatic Audio Revenue

LiveOne, an award-winning, creator-first, music, entertainment, and technology platform, announced an exclusive audio advertising partnership with DAX, a leading digital advertising platform in the United States.

In Customer Experience news this week…

Loris Introduces ‘Ask Loris’: AI-Powered Answers for CX Leaders

Loris, a leading customer intelligence platform, announced the launch of “Ask Loris”, an innovative AI solution that transforms how customer service teams understand their customers.

In Sales Enablement news this week…

Spekit Acquires AI-Powered Revenue Platform, Cquence, to Usher in a New Era of Enablement Intelligence

Spekit, the leading just-in-time enablement platform, has announced the pivotal acquisition of Cquence to further accelerate its AI technology and mission to effortlessly connect sales reps with the content they need the moment they need it.