adMarketplace, the leader in Native Search™ advertising, announced the Beta launch of its AI Discover Program, expanding its AI chat ad monetization program to new publisher partners seeking to enhance their AI chat experience with relevant ads that support user trust. The launch follows adMarketplace’s first-to-market Alpha program, which debuted on Opera AI in October 2025 – making adMarketplace the first company to successfully run live AI chat ads at scale on a cost-per-click (CPC) basis.
AI Discover Beta launch partners include:
- Opera AI, a leading global privacy browser
- Dupe, an AI shopping engine that finds similar products for less
- Sezzle, a buy now pay later platform
adMarketplace is actively expanding its publisher partnerships to grow the network further.
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From Alpha to Beta: Built on Proven Results
The AI Discover Beta Program builds on six months of data and insights generated through the Alpha, which demonstrated that consumer shopping intent in AI chat is real and measurable. Across 700K AI queries, adMarketplace surfaced more than 2 million relevant sponsored placements which indicates that each AI consumer interaction can generate roughly three opportunities for brand engagements per an interaction
The Alpha also proved that relevant ads enhanced the AI chat experience for users. The quality and relevance of adMarketplace’s AI ad experience generated such strong user trust that Opera redesigned their browser experience to make Opera AI more prominent.
Alpha learnings led to the development of adMarketplace’s proprietary Commercial Intent Vector (CIV) technology which powers a proprietary ad engine named Arena. CIV extracts valuable intent signals from AI reasoning models so that Arena can select and rank the most relevant sponsored placements in real time and consumers see the most accurate product information.
SOURCE: PRNewswire