Alterian has been recognized as a Leader in The Forrester Wave: Customer Journey Orchestration Platforms, Q2 2024. Vendors and their platforms are independently assessed based on a range of 30 criteria, grouped by current offering, strategy, and market presence to identify the most significant journey orchestration platforms in the market.
Alterian’s Real-Time CX Platform helps companies adapt to the new customer-led era. The platform gives true insight of customer-led journeys and discovers the real journeys that customers take across channels, enabling brands to act on those insights with journey orchestration that delivers on critical business objectives.
“The future of customer experience is incredibly exciting, driven by technology that understands and responds to customers in real-time. AI is pivotal in this evolution. Journey insights form the backbone of every customer interaction and experience enhancement. Alterian’s unique positioning as a customer journey analytics and orchestration platform simplifies insights for customer-led digital transformation.” says Bob Hale, CEO of Alterian.
Hale goes on to say, “Our newest feature – Journey Insight™, understands the full online customer journey from initial engagement to post-purchase, and gives a company the ability to see how they stack up against competitors. With AI technology and no IT involvement needed, it pinpoints customer frustrations and discovers key market insights that seamlessly integrate into your business to boost revenue and market position.”
The Forrester Wave report states that “Alterian continues to mature its platform by adding “Journey Insight™, gathered from pre-loaded journeys based on millions of opted-in and anonymized individuals, covering over 100 billion+ journey events; orchestration playbooks to improve discovery and time to value; and no code data integration, powered by AI and real-time decisioning.” The Forrester report goes on to state “Alterian is a great fit for
CX and marketing teams and agencies that need a quick journey view of an industry, as well as AI- powered real-time journey behavior analysis”.
SOURCE: PRWeb