Button, a leading choice for deep linking and optimizing affiliate, creator, and social traffic, announced its Publisher Link Optimization solution is available in Amazon Publisher Services (APS) Connections Marketplace.
Button’s link optimization technology helps publishers optimize the monetization of their existing affiliate traffic from Amazon through a combination of AI, with intentional and explicit routing, and deep-linking techniques. Button’s Publisher Link Optimization solution helps increase buyer conversions by optimizing end-user experience and click-to-purchases. Button has observed an up to 40% growth in affiliate revenue for publishers.
“At Button, we’re committed to improving the digital marketplace where content and commerce overlap, by optimizing links to drive higher ROI and better customer experiences,” said Michael Jaconi, CEO and Co-Founder of Button. “Introducing ourselves to the APS Connections Marketplace marks significant progress in our mission to build a better internet fueled by commerce.”
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“By expanding our retail media offerings to include third-party vendors such as Button in Connections Marketplace, we are excited by the incremental commerce value that they will bring to publishers,” said Scott Siegler, director of product & technology at APS. “Button helps amplify publishers’ retail media monetization tactics, with a particular focus on optimizing conversions across affiliate link traffic, including to Amazon. This helps improve customer experiences, and optimizes return on ad spend for brands.”
SOURCE: PRNewsWire