Buxton, a leading provider of consumer analytics solutions, is excited to announce the acquisition of Audiense, an innovative consumer intelligence and social insights platform. As Buxton’s second acquisition in two years, this latest move further accelerates its mission to deliver deep consumer insights and help drive meaningful connections between brands and their consumers both in person and online.
Buxton fueled its growth and expanded beyond predictive analytics and location intelligence with its 2024 acquisition of Elevar, an e-commerce conversion tracking platform. Now with Audiense, Buxton further strengthens its omnichannel consumer intelligence by helping to provide brands with faster insights and analytics to power engagement and conversion across every stage of the buying journey.
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“Our acquisition of Audiense marks a pivotal step forward for Buxton,” said Jim Swift, CEO of Buxton. “By combining Buxton’s analytics expertise and solutions with Audiense’s powerful audience intelligence platform, we continue to redefine how brands use actionable analytics to rapidly gain new customer insights, reach their audiences where they are and improve their ongoing conversations with customers.”
Audiense is loved by customers worldwide for its AI-driven audience insights, advanced segmentation capabilities and influencer discovery tools. With Audiense’s robust suite of products, brands can quickly understand nuances about their target consumers, enabling meaningful connections and more conversions.
SOURCE: Buxton