Channel Factory, the global brand suitability and contextual advertising platform, is introducing Channel Factory Intelligence, along with two new AI-driven solutions to streamline media intelligence: the Media Intelligence Hub, a unified reporting dashboard, and the Chatbot Assistant, Channel Factory’s first personalized AI data analyst.
Channel Factory Intelligence is powered by machine learning and is the result of the company’s multi-year investment in building proprietary AI models and algorithms. Additionally, the fully integrated AI product suite contains Channel Factory’s newest AI solutions, incorporating both unparalleled brand suitability and contextual precision across digital video platforms while ensuring advertisers maximize return on ad spend with advanced optimization.
As advertisers continue to reckon with a lack of critical insights when executing campaigns across multiple platforms, many existing AI solutions seek to rectify this issue by demanding a trade-off of control and transparency. Channel Factory Intelligence eliminates that compromise and acts as a “second brain” to deliver precise, optimized campaign insights while maintaining complete visibility. Based on an independent verification study conducted by PwC, Channel Factory has significantly optimized ad performance for advertisers, reducing media waste by more than 20% and achieving 99% accuracy in content categorization—delivering maximum efficiency, precision, and ROI.
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The two new analytics, live insights, and reporting tools announced today are the first products available within the new intelligence suite and can be leveraged via Channel Factory’s AI-driven media activation and optimization proprietary platform for cross-platform campaigns, ActivateIQ.
Media Intelligence Hub is a customizable dashboard that centralizes campaign data, cross-platform, and surfaces foundational insights, such as total media cost, delivery, and performance. Instead of juggling multiple reports, advertisers get a clear and singular view that reduces inefficiencies, breaks down data silos, and supports faster, smarter decision-making.