ChannelSight announced the launch of a new platform, ChannelSight.AI, designed to help brands gain real-time visibility and to optimise how they are discovered, understood, and recommended by AI tools and Large Language Models (LLMs) such as ChatGPT, Claude and Gemini.
Consumer behaviour is shifting from traditional search to AI-generated recommendations and agentic commerce, in which an AI agent searches, compares and completes the purchase for the user.
AI tools surface products based on data quality and content structure, not ad spend. For marketing and brand teams, the model that drove growth for years is breaking down. Brands know there is a problem – if a product is not understood by AI, it won’t be recommended – but few know where to start when trying to solve it.
ChannelSight.AI is built to solve this. The platform audits how a brand’s products appear across AI systems, scores their discoverability and produces specific, actionable, recommendations for improvements, each tied to a quantified revenue impact. With access to a powerful suite of tools, brands can see exactly where they stand and what they need to fix to improve their products’ AI discoverability.
Also Read: IAS Expands Media Quality Measurement to TikTok Ads and Search Campaigns
ChannelSight has been at the centre of brand commerce for 13 years, working with hundreds of global brands and retailers including Philips, Diageo and Bosch across over 100 markets. ChannelSight.AI is powered by this experience and billions of proprietary data points that produce improvement recommendations that are specific, prioritised and grounded in real commercial outcomes.
A Critical Shift for Brands and Agencies
AI tools are becoming the primary interface for product discovery and this creates both risk and opportunity for brands and agencies. Brands risk losing visibility if product data is inconsistent or incomplete. Agencies risk falling behind if they cannot support clients in an AI-driven environment.
ChannelSight.AI provides a single solution to address both these challenges, supporting brands, retailers, and agency partners with immediate, real-time insights and optimisation.
On the launch, ChannelSight CEO, John Beckett said, “Every leadership team is asking the same question: what’s our AI strategy? The challenge for most brands is that they don’t have truly reliable data and the experience to answer it with confidence.
“ChannelSight.AI provides this. Our platform enables brands to understand how they appear across AI-driven discovery, where and how performance can be optimised, as well as where hidden revenue opportunities are being missed. This is actionable insight, not theory, and provides a solid foundation upon which that strategy can be built. We ensure brands are visible, competitive, and continuously optimised as AI evolves and full agentic commerce becomes the norm.”
SOURCE: Businesswire