Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Perion and Albertsons Media Collective Partner on First-Party Retail Ads
Perion Network, a leading provider of advanced advertising technology, announced a strategic partnership with Albertsons Media Collective, the retail media arm of Albertsons Companies.
In Customer Experience news this week…
Medallia and Adobe Expand Partnership with AI Integration
Medallia, the global leader in customer and employee experience, announced an expanded strategic partnership with Adobe, integrating with the newly launched Adobe AI Agents.
In Programmatic Advertising news this week…
DAIVID & AdGreetz Partner to Bring AI-Generated & AI-Optimised Ad Campaigns to SMBs
The partnership between AdGreetz, the industry-leading ad tech/martech personalisation platform, and creative data provider DAIVID for Small and medium-sized businesses (SMBs).
In Martech Automation news this week…
Pega Launches First Agentic Enterprise Transformation Platform
Pegasystems, The Enterprise Transformation Company™, announced the general availability of Pega Infinity ’25, the industry’s first agentic enterprise transformation platform.
In Interactive Content news this week…
Guideline and NBCUniversal Expand Partnership with Predictive Ad Analytics
Guideline, a leading provider of advertising data and planning technology, and NBCUniversal announced the expansion of their partnership to further enhance NBCUniversal’s data-driven advertising strategies.
In CDP news this week…
Hightouch and Narrative Partner on Composable Identity Resolution
Hightouch, the leading data and AI agent platform for marketers, announced a strategic partnership with Narrative I/O, the leader in data collaboration.
In Martech Content news this week…
Jasper Launches MCP Server for AI-Driven Content Workflows
Jasper, the world’s leading agentic marketing platform, announced the release of its MCP Server, an open standard designed to help enterprises scale and govern AI-generated content with confidence.
In CRM news this week…
TeamSystem Acquires Sellsy to Expand in France and Spain
TeamSystem, a leading technology and AI company specializing in business management platforms for SMEs and professionals, announced the acquisition of Sellsy
Article Of The Week….
Take first-touch. If a customer first discovers your brand through a blog post but later converts after multiple ads, emails, and a demo call, that early blog post gets all the glory. Last-touch flips the problem. It crowns the final click as the hero, ignoring everything else that built trust along the way. Linear tries to keep the peace by splitting credit, but it treats every interaction as equal, which simply isn’t true. Time-decay does little better, assuming that later steps matter more without looking at the actual influence of earlier ones.