Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Freestar, the leading monetization partner for large digital media publishers and e-commerce sites, announced a new strategic partnership with Fortune Media.
In Customer Experience news this week…
Apex Systems Launches Peak CX-AI on AWS Marketplace AI Agents and Tools
Apex Systems, a leading global technology services provider and ASGN brand announced that its AI-powered customer service agent, Peak CX-AI, is now available in the newly introduced AI Agents and Tools category on AWS Marketplace.
In Programmatic Advertising news this week…
Dentsu and Magnite Partners for CTV and Video Activation in EMEA
Magnite, the world’s largest independent sell-side advertising platform, has entered a strategic partnership with dentsu EMEA to drive innovation and elevate performance across the digital media supply chain.
In Content Marketing news this week…
PR Newswire Empowers Brands with AI Search and Multichannel Content
As Large Language Models (LLMs) continue to reshape how information is discovered and consumed, PR Newswire is helping communicators stay ahead with its Multichannel Amplification™ services.
In CCP news this week…
Bloomreach and Snowflake Partner to Unify Customer Data and AI Personalization
Bloomreach, the agentic platform for personalization, announced a strategic partnership with the Snowflake AI Data Cloud, enabling businesses to seamlessly activate their enterprise data for personalized marketing experiences.
In Social Media Advertising news this week…
Innovid, the leading independent software platform for the creation, delivery, measurement, and optimization of advertising, announced it now supports LinkedIn Connected TV (CTV) Ads as an official LinkedIn Marketing Partner for Campaign Management and Reporting & ROI.
In Martech Analytics news this week…
StackAdapt Launches Snowflake App via Cortex AI for First-Party Data in Ad Campaigns
StackAdapt, a leading programmatic advertising and marketing technology platform, announced the launch of its first Snowflake Native App, powered by Snowflake Cortex AI, now available on Snowflake Marketplace.
In Interactive Content news this week…
DeepL Enhances Voice Translation with New Features and Zoom Integration
DeepL, a global leader in Language AI, unveiled significant enhancements to its real-time speech translation product, DeepL Voice.
In People Based Marketing news this week…
Kantar Extends Partnership with Cint, for New Cint Exchange to understand people
Cint Group AB, a global leader in research technology, and Kantar, the world’s leading marketing data and analytics company, announced a major expansion of their long-standing partnership.
Article Of The Week….
From Gender Bias to Boardroom Presence: The Reality of Female CMOs Breaking Stereotypes
The ascent of women to the top levels of marketing is measurable and significant. Nearly half (48%) of new CMO appointments were women in 2019, the highest rate recorded at the time. This percentage has been increasing ever since. In fact, recent years have seen periods where the number of women assuming CMO roles outpaced that of men. As of 2025, women hold 53% of CMO positions. This marks a historic milestone for gender parity in the marketing domain. This momentum is not just about numbers. It signals a shift in mindset and breaks the entrenched bias that often limited women’s paths to leadership.