Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
JamLoop Launches Co-Managed CTV to Combine Platform Automation with Media Expertise
Co-Managed CTV is the name of the latest service that has been brought out by JamLoop and represents the combination of the company’s CTV-first advertising platform and hands-on media expertise to facilitate better advertising solutions for brands and agencies amid the rising complexity of CTV advertising.
In Customer Experience news this week…
Genesys Acquires Pinkfish to Shift Customer Experience From Conversation to Action
A ceiling has been reached by the customer experience (CX) and contact center sectors from the technology perspective. Organizations have spent huge amounts of money deploying LLMs and sophisticated chatbots in their front office communication channels over the past few years.
In Martech Automation news this week…
Consensus Welcomes Doug Sechrist as Chief Marketing Officer
Consensus announced that marketing executive Doug Sechrist has joined the company as Chief Marketing Officer, deepening its leadership bench following the acquisitions of Peel and Saleo as the company moves to define its category.
In Content Management Platform news this week…
Attentive Unveils Brand Voice 2.0 to Deliver Enhanced Guardrails and Precision for AI Marketing
Attentive® has unveiled Brand Voice 2.0, the next iteration of its generative artificial intelligence content architecture. Directly integrated into the company’s own Brand Kit, the enhanced solution allows enterprise marketers a level of fine-grained control for crafting, validating, and distributing automated text, email, and Rich Communication Services (RCS) messages.
In CRM news this week…
Pipedrive Introduces Native MCP Server to Bring Secure CRM Workflows with AI Assistants
Pipedrive has introduced a native Model Context Protocol (MCP) server that enables customers to securely connect their CRM with AI assistants such as ChatGPT, Claude and other MCP-compatible tools, allowing sales teams to access and manage live CRM data using natural language.
In Digital Tech news this week…
Adobe to Acquire Topaz Labs to Expand AI-Powered Video and Image Enhancement Capabilities
Adobe has revealed that it has signed a definitive agreement to buy Topaz Labs, a leading developer of AI-native photo and video enhancement software. This buy will combine Adobe’s large creative platform with Topaz Labs’ very focused neural networks, which will build together a professional production pipeline that will assist in making the complicated editing, upscaling, and restoration tasks of creators globally much simpler.
Article Of The Week….
How to Select a Marketing Automation Platform: A Complete Buyer’s Guide for 2026?
Marketing automation used to be this kind of simple decision. Just pick a platform automate the emails, stitch up a few workflows, and call it done. But that whole playbook it doesn’t really work the same anymore. In 2026, buyers are expected to look at AI capabilities, the data blueprint, privacy details, omnichannel execution, integrations, and the long run scalability before they sign anything. The tricky part is that almost every vendor says they cover all of it, and still, very few conversations spend time on what actually drives business outcomes.