Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Mvix Collaborates with Amazon Signage Stick, Launches Enterprise Digital Signage CMS
Mvix, a leading provider of enterprise digital signage solutions, is proud to announce a new collaboration with the Amazon Signage Stick, delivering an affordable, all-in-one digital signage solution designed to meet the needs of small and medium-sized businesses.
In Programmatic Advertising news this week…
National CineMedia Expands Programmatic Inventory Through New Partnership with Vistar Media
National CineMedia, the largest cinema advertising platform in the US, announced an agreement with Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media.
In Customer Experience news this week…
Movable Ink Announces Agreement to be Acquired by STG
Movable Ink, the AI-driven platform transforming how brands personalize content, announced that it has entered into a definitive agreement to be acquired by STG.
In Cloud Platform news this week…
AVOXI Embeds AI into Cloud Voice Platform
AVOXI, a global leader in cloud voice solutions for contact centers, announced the launch of powerful new AI-driven capabilities within its Cloud Voice Platform.
In CDP news this week…
Simon Data Launches Composable AI Agents for Marketers, Built on Snowflake Cortex AI
Simon Data, the AI-first composable customer data platform built for modern marketing teams, announced the launch of Composable AI Agents for marketers.
In Content Management news this week…
Grip and Bria Partners to Empower Brands and Deliver Scalable, Ethical AI
Grip, the leading visual content configuration engine, announced a strategic partnership with Bria, an enterprise-grade visual generative AI platform built exclusively on licensed data.
In Video Marketing news this week…
Invideo Launches v4.0 with AI Twins for Studio-Quality Video at Scale
Invideo, the AI-powered video creation platform trusted by over 50 million users globally, has announced the launch of its latest major update, v4.0 – ‘AI Twins’.
In Appointment news this week…
Webflow Welcomes Dave Steer as Chief Marketing Officer
Webflow announced the appointment of Dave Steer as Chief Marketing Officer. With two decades of experience at GitLab, Cloudflare, and other category-defining companies.
Article Of The Week….
Why Channel Isolation Is Killing ROI and How CMOs Can Fix It
Marketing teams have access to an expansive suite of digital channels. Each offers direct engagement opportunities. However, instead of amplifying impact, many organizations face the opposite result: fragmented messaging, siloed performance tracking, and diluted return on investment (ROI). Channel isolation is emerging as a critical cause of revenue leakage in modern marketing ecosystems.
This article will explore the structural and operational issues behind channel disconnects. It will also provide strategic advice for CMOs to realign marketing efforts, optimize spend and get consistent ROI across campaigns.