Comcast Advertising, the advertising division of Comcast, has introduced a groundbreaking AI-driven creative platform designed to make high-quality TV commercial production faster, easier, and more accessible for local and small businesses. Developed in collaboration with Waymark, a leader in AI-powered video technology, this platform enables advertisers to build broadcast-ready ads in just minutes—dramatically reducing both time and cost.
“Making media buying easy and impactful is a core mission across Comcast Advertising’s portfolio,” said Dawn Williamson, Chief Revenue Officer, Media Solutions. “Thanks to our Waymark partnership, we are excited to extend this mission directly to our Media Solutions offering. Advertisers now have a fast and affordable way to build TV-ready ads for delivery across news, entertainment, live sports, and other premium video destinations.”
TV continues to be one of the most effective ways to reach broad, engaged audiences. Yet many small businesses cite high production costs and lengthy turnaround times as barriers to entry. Comcast Advertising’s new AI platform eliminates these obstacles by simplifying the creative process. By entering their website URL, businesses can have the platform scan for assets and instantly generate a commercial—complete with editable messaging, visuals, voiceovers, and language options.
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This functionality allows advertisers to produce tailored ads for different customer segments, seasonal campaigns, or new product launches, all while maintaining brand consistency and creative control.
“Our collaboration with Comcast Advertising‘s Media Solutions marks a major leap forward in using AI technology to enhance accessibility and drive the evolution of TV advertising,” said Hayden Gilmer, Vice President of Revenue at Waymark. “AI is helping advertisers reach new potential, and the ability to create effective, high-quality video ads in minutes is a powerful shift. Combined with access to premium inventory, it gives businesses of all sizes the creative edge they need to compete on TV.”
Since its introduction, the platform has already helped generate thousands of video creatives for businesses—many of whom are advertising on TV for the first time.
“The process was insanely easy, and the finished product was better than anything I could have done,” said Melissa Cowan, Head of Marketing and Advertising at Metal Roofing Supply in Little Rock, Arkansas. “The ad that the AI tool put together was great at drawing your attention without going overboard.”
“At MD Contractors, Fences, Decks & Patios, our mission is to build the outdoor oasis of your dreams,” say owners Jairo and Josselin at MD Contractors, Fences, Decks & Patios LLC. “Being able to illustrate what we can offer clients is crucial to our business, so being able to easily build TV ads with Comcast has been a gamechanger for us.”
“When we opened a new store location, we wanted to get the news to as many people as possible but the time and investment to make a commercial made TV felt out of reach,” said Bill Gray, Owner at Atlantic Coast Appliance. “Comcast made it so easy for us and we were airing in market before we knew it, and can’t wait to do more.”
Waymark’s connection to Comcast originated through LIFT Labs, Comcast NBCUniversal’s startup accelerator that matches emerging technology companies with internal teams to foster innovation, streamline operations, and enhance customer experiences.
This launch aligns with Comcast Advertising’s recently formed Media Solutions team, created to streamline advertiser access across Comcast’s vast media portfolio. This team serves as a single entry point for buyers—local or national—to access traditional TV, streaming, or multiscreen solutions. Advertisers can either select specific media or bundle assets to create high-impact, customized campaigns that suit their business needs.