Invisible Universe, a technology company with owned IP, announced the launch of Invisible Studio, a first-of-its-kind AI-powered content creation engine built specifically for short-form video. Already adopted by major global entertainment, gaming, and toy companies, Invisible Studio is accepting new enterprise partners to efficiently produce short-form content.
As the demand for quality short-form video content increases, Invisible Studio aims to address the bottlenecks of traditional animation and inconsistent GenAI tools. Productizing Invisible Universe’s best practices for content creation, the platform integrates proprietary technology, the best AI tools, and social performance data into each aspect of the creative workflow.
“Culture moves fast—and storytellers and content creators need tools that move faster,” said Tricia Biggio, co-founder and CEO of Invisible Universe. “We built Invisible Studio as an engine to take ideas from spark to high-performing content in minutes, not weeks. We became our own first customer and cut production costs by 95%, doubled output, and took pipelines from days to hours. Now, anyone with an idea, from marketers, brand managers, and social teams, can become a creator. That’s the power of Invisible Studio.”
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With no technical skills required, Invisible Studio integrates best-in-class AI tools across image, voice, and video into a modular system that takes creators from idea to publish-ready content in minutes. It incorporates the latest developments and tools in the AI landscape, so users don’t have to independently add every new tool to take advantage of the newest advancements.
Optimized for speed, consistency, and creative control, Invisible Studio is the first AI-native engine with:
- Image2Model Technology: A proprietary feature that instantly creates repeatable, brand-safe characters from a single image. It streamlines the character development process and ensures consistency across content without training data or technical expertise.
- Creative Intelligence: The platform features an intelligent creative assistant, Orbi, trained on best practices in short-form storytelling and platform-specific insights. Orbi understands the nuances of formats, tone, timing, and trends, enabling creators to produce content that resonates with audiences without the guesswork.
- Social Feedback Loop: Beyond creative intelligence, Orbi analyzes social performance data in real-time, continuously refining its guidance. This feedback loop ensures that creative outputs perform better with each post, merging data analytics with the creative process to enhance overall content quality over time.
For enterprise partners, Invisible Studio creates models in closed environments entirely tailored for developing content with their own IP. The system learns the brands from a creative and visual standpoint and powers creators across their organizations to use the platform for high-fidelity, on-brand, quick-turn content that performs.
While in a private pilot, Invisible Studio partnered with major entertainment, toy, and gaming companies to reach their individual goals. Teams across marketing, entertainment and development, consumer products and licensing, as well as social and content, have leveraged the platform to create a wide range of content: from sizzle reels and new IP incubation to short-form content and new product concepts, social media posts, ad creation, and storyboards.
SOURCE: Businesswire