consumr.ai, a leading and award-winning provider of consumer intelligence solutions, is excited to announce the launch of its groundbreaking feature, “Audience in Motion.” This new capability enables brands to not only understand their consumers better through deterministic, observed data but also predict where audiences will move in the coming weeks, enhancing real-time intelligence and strategic planning.
By leveraging the most advanced AI algorithms, consumr.ai offers unparalleled transparency and granularity into audience insights in a privacy-first manner. The introduction of “Audience in Motion” represents a significant advancement in consumr.ai’s mission to provide actionable, data-driven insights.
“Audience in Motion” complements consumr.ai’s existing suite of offerings, including Audience Resonance, Trends, AI Twin, and AdGenius. This new feature allows brands to anticipate shifts in audience interests and behaviors with remarkable accuracy. For instance, consumr.ai recently predicted an increase in “swimming”, as an interest in the US (likely caused due to the Olympics). This prediction was validated by a notable rise of in related engagements, which is expected to dip in the coming week back to normal levels.
“Our commitment to enhancing the capabilities of real-time intelligence is evident with the introduction of ‘Audience in Motion,'” said Gautam Mehra, CEO & Co-Founder at consumr.ai. “This feature empowers brands to stay ahead of the curve by anticipating audience movements, thereby enabling more strategic and timely marketing decisions.”
consumr.ai’s platform is built to address the complexities of today’s digital world by providing:
• Deterministic Data: Unlike traditional research tools that rely on probabilistic data from sampled surveys and focus groups, consumr.ai uses deterministic data derived from real observed behaviors across the largest digital data sources.
• Privacy-First Approach: Fully compliant with GDPR and CCPA, consumr.ai ensures no customer data is shared, maintaining high standards of privacy and security.
• Ease of Use: With a 60-second implementation time and instantaneous insights, consumr.ai offers unparalleled user convenience.
• Granular and Actionable Insights: The platform delivers deep, granular insights into audience behaviors, demographics, and preferences, enabling brands to make data-driven decisions swiftly and efficiently.
SOURCE: kxan