Freestar, the leading monetization partner for large digital media publishers and e-commerce sites, announced a new strategic partnership with Fortune Media (Fortune), one of the most respected names in business journalism, providing the publisher with a comprehensive suite of advertising technology and consulting services to uplevel Fortune.com’s digital monetization efforts.
Freestar’s flexible approach to publisher monetization is designed to complement existing infrastructures while enhancing performance and revenue. Through this partnership, Fortune.com will integrate Freestar’s Dynamic Ad Stack, flooring algorithm, and gain support from a dedicated team of ad tech engineers and experts. Combined with Freestar’s signature white-glove service, these components allow publishers to focus on what matters most: their content and their readers.
“Fortune was looking for a flexible partner that would allow us to maintain some of our current operations while augmenting and evolving our overall ad strategy,” said Fortune’s head of business development, Jeff Li. “Freestar is meeting us where we’re at and working in a way that aligns with our goals. Their tech, combined with on-demand consulting services, will support our business goals, help drive more revenue, and allow our team to stay focused on content creation.”
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Freestar’s consultative, all-inclusive services mean that customers like Fortune gain wide-ranging expertise as an extension of their in-house team. Combined with Freestar’s deep relationships with the demand side, this partnership positions Fortune.com to drive performance and unlock new revenue opportunities.
“At Freestar, we’re of the mindset that top-notch technology is just one part of the equation,” said Freestar’s Chief Revenue Officer, Heather Carver. “By combining our tech experts, we’re able to act as a seamless extension of our partners’ ad operations teams. For a brand like Fortune, this means they can stay focused on what they do best: creating exceptional content and building meaningful relationships with their audience. All the while, Freestar is behind the scenes supporting the business side and driving higher revenue outcomes.”
SOURCE: GlobeNewswire