FrontlineIQ, an AI sales coaching platform, announced its public launch alongside an oversubscribed $3.3 million seed round. AQC Capital led the round, which also included participation from strategic investors across retail, automotive, and financial services.
In less than a year, FrontlineIQ has proven that its AI sales coaching delivers rapid ROI for leading brands including Ashley HomeStore, Sleep Country, Dufresne Furniture & Appliances, Hyundai, and Porsche. In 2024, Ashley piloted FrontlineIQ and, after strong adoption and engagement, expanded the rollout nationally—driving double-digit sales growth and higher employee retention. Building on that success, additional brands have signed on for 2025 rollouts, and demand has grown to the point that FrontlineIQ now maintains a customer waitlist extending into 2026.
FrontlineIQ is led by CEO Ben Rodier, a repeat entrepreneur with more than 15 years of experience building sales technology and software companies. As the previous Co-Founder of Salesfloor, Rodier helped redefine omnichannel selling and enabled global brands to empower their sales teams. He spent his career at the intersection of sales enablement and enterprise technology, and has assembled an experienced team of experts with track records of taking companies from zero to exit. Together, they’re transforming frontline sales with AI.
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“AI has already revolutionized digital sales, but millions of people selling in-person or on showroom floors have been left behind,” said Rodier. “We’re building the first AI coach for in-person sales teams-designed to scale coaching across millions of sellers and give every manager the support they need to succeed. This funding allows us to accelerate delivery and bring our solution to more industries where human-to-human sales still matter most.”
A New Category: AI Coaching for the Frontline
While most AI sales tools were built for office-based Business-to-Business (B2B) environments reliant on call transcripts or email, FrontlineIQ was purpose-built for Business-to-Consumer (B2C) and field sales teams. The platform’s proprietary AI Sales Coach, “Theo” unifies a mobile app for sellers and intuitive performance dashboards for managers, into a comprehensive operating system for sales coaching. Theo delivers personalized goal recommendations and instant feedback to sales teams, while providing managers with real-time AI insights that drive measurable revenue growth.
This approach directly tackles what Rodier calls the “coaching crisis”—too many salespeople per manager, inconsistent coaching practices, and an overreliance on outdated training methods leaving employees underdeveloped, resulting in underperformance that drives avoidable employee turnover and lost sales.
SOURCE: GlobeNewswire