Hightouch, the data and AI-driven marketing solutions company, is launching a new feature called Ad Studio. It is aimed at giving marketers the ability to generate large amounts of high-quality, brand-consistent advertising creatives at scale. Located within its overall Agentic Marketing Platform, Ad Studio harnesses agentic AI technology to seamlessly combine analytics brainstorming content generation, and ad campaign management into a single workflow.
Since contemporary media channels often require a large number of different creatives, marketers have been increasingly limited by scarce resources and divided focus. The new Ad Studio is able to solve such dilemma by helping marketers figure out what kind of signals are related to a good performing ad, come up with and polish different versions of an ad, and launch advertising campaigns on multiple platforms, all with the brand identity and quality maintained.
Accelerating Campaign Production and Performance Outcomes
Some Ad Studio early users have already experienced both efficiency and performance upgrades of a great order. For instance, Hightouch customers have shortened the time taken to generate campaigns by as much as 70% while at the same time obtaining significant improvements in engagement and conversions.
Take Otrium, the online fashion shop: the whole campaign creation process used to take them a month and now it takes them only a week. Besides, by using the facilities of the platform, the company has witnessed an upsurge in the click-through rate by 13% as well as an increase in the conversions of 15%.
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“By not testing as much as we wanted to, I think we were leaving a lot of potential growth on the table…within five minutes, [Ad Studio] could create 500 angles on campaigns we had wanted to test for years,” said Philip Sonneveldt, Head of Growth at Otrium.
Powered by a Brand Context Layer for High-Quality Creative
The major point of difference of Ad Studio is its Brand Context Layer, a proprietary system that allows advanced AI models to produce creative assets in line with brand identity and standards. This layer perfectly connects with other brand materials, such as digital asset management (DAM) systems, records of past campaigns, ad platform performance metrics, and brand guidelines.
Besides generating creatives, the platform also offers useful information on ad performance that assists marketers in determining what audiences like. Additionally, it uses competitor analysis and social trend data to guide upcoming campaign tactics and creative decisions.
Streamlined Workflow from Concept to Execution
Using Ad Studio, you get a fully integrated platform for running campaigns from start to finish, so no longer would you have to juggle different tools, or spend a lot of time doing manual work. In a single, easy-to-use editor, the marketers have a possibility to revise the text of ads, stylize the visuals, and even reorganize their components. They don’t have to rely on complex prompting that should be changed multiple times.
In addition to this, Ad Studio facilitates teamwork by direct linking with Figma. Therefore, the creative department is able to perform their last finishing touches within their pre-existing processes. As a result, they would pass from one stage to another without any break and would keep the whole team’s coordination.
“Performance marketing depends on a constant stream of high-quality creative, but it can take weeks just to get one campaign launched,” said Tejas Manohar, co-founder and co-CEO at Hightouch. “Ad Studio gives marketers a way to continuously spot and react to market signals, such as current ad performance or cultural trends, with on-brand ads. It streamlines the bottlenecks that typically slow campaigns down.”
Advancing Agentic Marketing Capabilities
Ad Studio is a core component of Hightouch’s Agentic Marketing Platform, which is designed to help organizations accelerate workflows, reduce manual dependencies, and enhance productivity through AI-driven automation. By extending these capabilities into performance marketing, Ad Studio enables teams to experiment more frequently, respond quickly to changing market conditions, and optimize paid media strategies with greater precision.
As the demand for scalable, data-driven creative continues to grow, Hightouch’s Ad Studio positions marketers to operate more efficiently while delivering impactful, high-performing campaigns.