Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, announced a strategic partnership with DAIVID, a leader in AI-driven creative measurement. The collaboration aims to transform how advertisers evaluate and enhance TV advertising performance by integrating DAIVID’s advanced AI-powered creative testing technology into Kinetiq’s real-time, multi-channel TV intelligence network.
This first-of-its-kind global integration brings DAIVID’s cutting-edge AI technology—designed to measure attention, emotional response, brand recall, and consumer intent-directly into Kinetiq’s platform. The result is a comprehensive solution that enables advertisers, agencies, and media owners to understand not only where and how their ads are seen but also why they drive engagement and action.
Kevin Kohn, CEO of Kinetiq, emphasized the significance of this collaboration:
“For years, advertisers have had to rely on fragmented data to assess ad effectiveness. This partnership changes that. By integrating creative quality with real-time ad tracking, we provide a complete view of TV advertising performance—helping brands maximize their media spend and optimize creative impact like never before.”
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Unlike traditional ad testing methods that evaluate a limited number of campaigns, the Kinetiq-DAIVID integration enables continuous, large-scale creative analysis across all TV advertising. Built using a combination of facial coding, eye tracking, survey data, computer vision, and computer listening APIs, DAIVID’s AI models deliver rapid insights on the emotional and business impact of video or display ads—without the need for audience panels.
With this powerful solution, brands can instantly identify high-performing ads, eliminate underperforming creative, and refine messaging based on real-time, data-driven insights. This holistic approach empowers marketers to create more effective ad campaigns while maximizing the impact of their media investments.
Lance Brothers, Chief Revenue Officer at DAIVID, echoed this sentiment:
“At DAIVID, we are committed to delivering actionable insights that fuel innovative marketing solutions. Our partnership with Kinetiq aligns perfectly with our mission, providing marketers with the tools they need to achieve greater precision and performance in their campaigns.”
The integration of DAIVID’s data into Kinetiq’s TV intelligence network further enhances the platform’s ability to provide real-time, multi-channel insights. This collaboration sets a new standard for ad performance measurement, enabling marketers to deliver impactful campaigns with unmatched precision.