Meltwater, a leading global provider of media, social and consumer intelligence, announces a new strategic partnership with dig.human to expand and accelerate value for its clients.
dig.human fuses its human-centered approach with data, design, strategy, technology and AI, to help organizations accelerate digital transformation, innovation and growth.
With this new partnership, dig.human will leverage the power of Meltwater’s media intelligence solutions, which harness over a billion pieces of data each day, turning them into actionable insights. Using Meltwater’s AI-driven analytics, dig.human can identify the critical opportunities to improve customer experience, create strategies off the back of that, and then monitor the success of the omni-channel campaigns they drive.
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“We are thrilled to partner with dig.human. Having worked with this team of passionate experts previously, I know first-hand the value they bring to our mutual customers. Solving pressing business challenges using the best solutions and incorporating the “human” aspect is their specialty. We look forward to many years of growth and collaboration with our customers at the center of it all,” said Doug Balut, SVP of Global Alliances and Partnerships at Meltwater.
“We are equally excited to be partnering with Meltwater given our complementary capabilities, services and shared strategic vision. The challenges companies face today navigating digital transformation, emerging technologies, data integration, while trying to build relevance through improved experiences, often end in uncertainty around ROI. Working with innovative partners like Meltwater will help us to help our clients break that cycle by using technology and data to build stronger, more enduring human connections with customers, employees and citizens,” said Rob Harles, Founder at dig.human and published author of the book Human-Driven Experience.
This announcement comes on the heels of the announcement of a new collaboration with Microsoft as part of Meltwater’s investment in developing a dynamic partner ecosystem, following the appointment of Doug Balut as Senior Vice President of Global Alliances and Partnerships at the end of 2023.
SOURCE: GlobeNewswire