MessageGears showcased at Snowflake’s annual user conference, Snowflake Data Cloud Summit 2024, its integration with Snowpark Container Services. The integration, which will be available soon as a Snowflake Native App, provides enterprise brands direct access to consumer data to better implement and execute campaigns faster, improve security, and provide the necessary flexibility to adapt to buyer behaviors.
“This latest integration with Snowflake continues to provide consumer brands with streamlined access to data for more robust marketing campaigns,” said Elizabeth Weddle, Director of Product Marketing for MessageGears. “Teams can work with more data much more quickly and securely.”
Running MessageGears within Snowflake using Snowpark Container Services, allows users to manage data within the security and governance boundaries of Snowflake, requiring zero data movement.
By leveraging the Snowflake Data Cloud, MessageGears is joining Snowflake in mobilizing the world’s data to help enterprise organizations make better and more informed decisions about how, when, and where to engage their customers.
“MessageGears in combination with the Snowflake Data Cloud, helps customers avoid the constraints of cookie-cutter data models,” said Onil Gunawardana, Head of Product Management, Marketing Data Cloud, Snowflake. “Direct control of their data enables companies to properly represent business-specific data models like customers, products, transactions, behavioral data, locations, coupons, and more.”
By partnering with Snowflake to showcase MessageGears as a Native App running on Snowpark Container Services, MessageGears will empower joint customers to fully engage consumers with no data transfer in a fully managed environment with integrated security.
“MessageGears has been amazing to work with and their data-sharing setup with Snowflake has been an absolute game changer for us,” said Lauren Lambis, the Director of Digital Marketing at Orlando Magic, who is leveraging the combined power of MessageGears and Snowflake.
SOURCE: PRWeb