MikeWorldWide announced the launch of PRISMA Labs.ai, its proprietary platform that fuses PR, AI, and strategic marketing intelligence to bring clarity to complexity and power communications that perform. Serving as MWW’s comprehensive technology ecosystem, PRISMA Labs.ai introduces a series of innovative solutions, starting with a new capability designed to proactively build and protect brand reputation in the age of AI.
“Our PRISMA Labs.ai platform reflects MikeWorldWide’s commitment to innovation at the intersection of communication and technology,” said Michael Kempner, founder and CEO of MikeWorldWide. “It’s our tech sandbox-a living laboratory where we test emerging AI platforms, experiment with new applications, and refine our approaches before deploying them to client challenges.”
PRISMA Labs.ai: Powering Communications That Perform
Purpose-built for modern communications, PRISMA Labs.ai combines best-in-class AI technology with the strategic guidance of experienced communicators. Designed specifically to manage reputation, shape relevance, and anticipate risk, the platform turns data into action—and links communications strategy directly to measurable business outcomes.
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Introducing PreBunk™: Defending Brand Reputation in the AI Era
The first solution launched from the PRISMA Labs.ai ecosystem is PreBunk™, named for the proactive approach of “de-bunking” misinformation before it takes hold.
“Your brand no longer lives just on your website, in earned media, or on social—it lives in the answers AI delivers,” said Carreen Winters, president of reputation at MikeWorldWide. “PreBunk™ empowers organizations to see what’s being said, identify vulnerabilities, and reinforce their narrative with authority—because AI is now a critical stakeholder in brand reputation.”
SOURCE: PRNewswire