Deep Sync, a leading provider of omnichannel identity, AI, and data solutions, has launched a new integration with MNTN, the industry-leading Performance TV advertising platform, to optimize audience accuracy, individual- and household-level targeting, and conversions for MNTN’s customers.
Three-quarters of CTV advertising is now purchased programmatically. This integration will enable the growing number of CTV advertisers to launch effective campaigns that resonate with their target audiences, and reduce inefficient impressions and wasted spend.
MNTN advertisers can now leverage Deep Sync’s deterministic identity spine for improved customer onboarding and more effective household-level targeting.
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“Our customers rely on high-quality data that performs, particularly at the household level. This partnership will enhance audience targeting capabilities and ensure that advertisers can maximize conversions and ROI from their CTV campaigns.” — Jeff Teng, VP, Business Development, MNTN
Deep Sync’s identity spine is built on a definitive, deterministic view of the nation’s deterministic truth set of residential and commercial addresses, covering 97% of U.S. consumers and 85% of U.S. businesses. It is updated weekly using high-quality offline and online data sources. The company’s highly accurate data assets—which span consumers, residents, businesses, students, new movers, new homeowners, and more—provide precise targeting capabilities to advertisers.
“We’re committed to helping marketers and advertisers engage their audiences with the highest level of precision and effectiveness. Powered by our data, this new integration with MNTN will help CTV advertisers experience increasingly accurate targeting and better campaign ROI.” — Pieter De Temmerman, CEO, Deep Sync.
Existing MNTN clients can now access Deep Sync data across MNTN solutions, including its new AI-driven MNTN Matched tool.
SOURCE; EINPresswire