Nielsen, a global leader in audience measurement, and Inscape, the data division of VIZIO, announced the extension of their strategic data partnership, further strengthening a collaboration that began in 2022. This multi-year agreement deepens both organizations’ commitment to delivering next-generation insights into viewer behavior across broadcast, cable, and streaming platforms.
Empowering the Next Era of TV Measurement
As viewer preferences continue to evolve and streaming consumption accelerates, accurate and scalable audience measurement has become more essential than ever. Through this renewed partnership, Nielsen will continue to utilize Inscape’s Automatic Content Recognition (ACR) data from more than 24 million opted-in Smart TVs. Capturing content directly at the screen level—regardless of delivery source—this data empowers advertisers, content creators, and media companies with a unified view of what consumers are watching.
“At Nielsen, we are committed to innovating as consumers further embrace new ways to watch their favorite programs,” said Michelle Gelman, Global Head of Nielsen’s Content and Syndicated Products. “Inscape’s ACR data from one of the leading Smart TV manufacturers will help us drive value to our clients and, ultimately, help them drive ROI as they seek to reach their audience.”
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Driving Innovation Through Rich, Scalable Data
Inscape continues to enhance its capabilities, delivering impactful solutions that keep pace with the changing TV landscape. The company has rolled out advanced tools that complement its ACR data, further enriching Nielsen’s cross-platform measurement framework. These include:
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Tuner Data Solution – Bringing large-scale data to Over-the-Air (OTA) television broadcasts, unlocking deeper visibility into traditional viewing.
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Commercial Feed+ – Enhancing ACR measurement by integrating granular streaming data, offering a more comprehensive view of ad exposure and engagement.
“We’re thrilled that Nielsen continues to see the value in what we believe is the industry’s leading big data set,” said Ken Norcross, VP of Data Licensing and Strategy at VIZIO Inscape. “This partnership extension is a testament to the impact of our innovations and the value we bring to media companies navigating an evolving industry.”